What works vs. what’s right
Tim Challies has done some investigating into a marketing technique that was supposedly a large part of the success of Rick Warren’s Purpose Driven Life book/church program/phenomenon. There’s nothing like a little conspiracy for a Monday morning!
I’ve been more and more uneasy about the level of popularity and acclaim this book has received lately, and between this and Purpose Verses, I think I’m finally figuring out why…
Popularity: 3% [?]
